5. Christina Hendricks

Or Anne Hathaway or Natalie Portman or Sarah Palin bikini pics. Rule 5 actually combines four separate principles of blogospheric success:

A. Everybody loves a pretty girl -- It's not just guys who enjoy staring at pictures of hotties. If you've ever picked up Cosmo or Glamour, you realize that chicks enjoy looking at pretty girls, too. (NTTAWWT.) Maybe it's the vicious catty she-thinks-she's-all-that factor, or the schadenfreude of watching a human trainwreck like Britney Spears, but no one can argue that celebrity babes generate traffic. Over at Conservative Grapevine, the most popular links are always the bikini pictures. And try as I might to make "logical arguments" for tax cuts, wouldn't you rather watch Michelle Lee Muccio make those arguments?

B. Mind the MEGO factor -- All politics all the time gets boring after a while. Observant readers will notice that the headlines at Hot Air often feature silly celebrity tabloid stuff and News Of The Weird. Even a stone political junkie cannot subsist on a 24/7 diet of politics. The occasional joke, the occasional hot babe, the occasional joke about a hot babe -- it's a safety valve to make sure we don't become humorless right-wing clones of those Democratic Underground moonbats.

C. Sex sells -- Back when I was blogging to promote Donkey Cons (BUY TWO!), I accidentally discovered something via SiteMeter: Because the subtitle of the book is "Sex, Crime, and Corruption in the Democratic Party," we were getting traffic from people Googling "donkey+sex." You'd be surprised at the keyword combinations that bring traffic to a political blogger who understands this. Human nature being what it is, the lowest common denominator is always there, even if it's sublimated or reverse-projected as puritanical indignation, which brings us to . . .

D. Feminism sucks -- You can never go wrong in the blogosphere by having a laugh at the expense of feminists. All sane people hate feminism, and no one hates feminism more than smart, successful, independent women who've made it on their own without all that idiotic "Sisterhood Is Powerful" groupthink crap. And if you are one of those fanatical weirdos who takes that Women's Studies stuff so seriously that you're offended by Stephen Green's sexist objectification of Christina Hendricks and her mighty bosom -- well, sweetheart, to paraphrase Rhett Butler: "You should be offended, and often, and by someone who knows how."