RSSTea Party Express Spent $314,000 in Final Week in Alaska Senate Race
OurCountryDeservesBetter.com | August 28, 2010
Open Secrets: Tea Party Express Spent $314,000
in Final Week of Alaska U.S. Senate Race
SACRAMENTO – OpenSecrets.org is reporting today that The Tea Party Express (website: www.TeaPartyExpress.org) spent a stunning $314,000 on TV and radio ads in just the last week of the U.S. Senate race for Alaska.
According to OpenSecrets:
How did Miller make such a comeback? One thing is for sure, Miller benefited from the financial support of the Our Country Deserves Better PAC. The group, also known as the Tea Party Express, first started to support Miller on July 12 and subsequently spent $550,000 running independent expenditures in favor of him, according to a Center for Responsive Politics review of recent filings with the Federal Election Commission. Incredibly, the group spent $314,000 during the final week before the August 24 election, primarily on advertising buys for television and radio channels throughout Alaska, such as KYES-TV, Channel 2 KTUU, Fox 4 KTBY and KAKN Radio, among others. At the 11th hour, the group also flexed its grassroots fund-raising muscles — collecting $156,000 in a money bomb four days before the election.
Their report can be viewed here: http://www.opensecrets.org/news/2010/08/joe-millers-tea-party-cavalry.html
Final spending by the Tea Party Express in the race is nearly $600,000. Here are just some of the ads aired by the Tea Party Express during the past two months.
TV AD – People’s Seat: This ad aired during the final 4 days of the campaign (Friday – Monday). As a 60-second ad, the ad buy overlapped our existing heavy rotation of 30-second ads which ran more than twice per hour, per station and network advertised on:
TV AD – Liberal Lisa vs. Conservative Joe: This ad aired during the last 7 days of the campaign.
TV Ad – Liberal Lisa Murkowski: This TV ad ran for the final 15 days of the campaign.
TV Ad – Alaska Republicans: To counteract attacks by Senator Murkowski that we were outsiders, we decided to showcase some of the Alaska Republicans we were working with to defeat her. We ran this ad throughout most of the campaign.
The Tea Party Express also used radio extensively in the campaign. The Tea Party Express conducted a 2-hour RadioThon for Joe Miller on KBYR AM 700 in Anchorage, which was also simulcast on 100.1 FM in Prudhoe Bay, and 88.5 FM in Kaparuk.
The Tea Party Express ran six radio ads during the campaign. Here are four of the ads highlighting some of the other messaging of the Tea Party Express in this race:
RADIO AD: Joe Miller Bio
RADIO AD: Tea Party Express Endorses Joe Miller
RADIO AD: Gold Star Mom Praises Joe’s Military Service
RADIO AD: Tea Party Activist Amy Kremer Endorses Joe Miller
Newspaper advertising was an additional component of the Tea Party Express effort in Alaska. We first ran ads in newspapers across the state advertising Meet & Greets we were holding in the final days of the campaign. The meetings were designed to talk to local tea party activists and help give marching orders on what needed to be done through Election Day to get the conservative constitutionalist tea party base active in getting out the vote for Joe Miller.
The ads all looked similar to this one we ran in Homer, AK:
NEWSPAPER AD: Tea Party Express Meet & Greet (Homer)
On Election Day itself, the Tea Party Express ran 1/2-page newspaper ads with a comparison chart between Joe Miller and Lisa Murkowski on some of the critical issues in this election. The ads ran in the Anchorage Daily News, Sitka Sentinel, Kodiak Daily Mirror and Peninsula Clarion.
The ads all looked similar to this one we ran in the Anchorage Daily News:
NEWSPAPER AD: Joe Miller vs. Lisa Murkowski Comparison
Finally, the Tea Party Express sent out two mailpieces to high-propensity voters in the final days of the campaign.
DIRECT MAIL PIECE: Joe Miller – The Alaska Conservative Choice
DIRECT MAIL PIECE: Joe Miller – The Tea Party Movement’s Choice
There were other aspects to the Tea Party Express’s campaign in Alaska including Tea Party Express rallies, a Phone From Home program that reached 10,000 high-propensity voters, and online advertising on websites and through emails, as well as a $150,000 MoneyBomb at the end of the campaign.
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