Celeb support doesn’t help candidates

From: The Washington Times | April 27, 2010 

The stardust is tarnished, and the glow dimmed. Celebrity endorsements have come to mean little in politics, according to a study released Monday by researchers at North Carolina State University. Voters — particularly young voters — are not swayed by the opinions of the famous when they get into the voting booth. Sometimes they even dislike candidates who dally with the likes of, say, George Clooney. "The positive effects of a celebrity endorsement are minimal for politicians," said Michael Cobb, an associate professor of political science who led the research. "I began to observe this kind of sentiment among my ...

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