Economic Illiterates Plead To Save Their Starbucks

J.J. Jackson* | July 25, 2008

Filed Under Economy / Economics, The Economy

Yes, now there is a Save Our Starbucks campaign as the company announced it would be closing hundreds of underperforming and unprofitable stores:

Now that Starbucks Corp. has disclosed the 600 locations it wants to shutter, a phenomenon is taking hold: the Save Our Starbucks campaign.

In towns as small as Bloomfield, N.M., and metropolises as large as New York, customers and city officials are starting to write letters, place phone calls, circulate petitions and otherwise plead with the coffee company to change its mind.

“Now that it’s going away, we’re devastated,” said Kate Walker, a facilities manager for software company SunGard Financial Systems who recently learned of a store closing in New York City.

So where were all of these people before? Maybe if they had been going to their local Starbucks often enough for the company to make a profit they wouldn’t be in this predicament?

Starbucks should study how much they would have to sell each coffee for at each store they are going to close in order to make them profitable enough to remain open and begin charging that amount immediately and seeing if all of these people who think that they can change the company’s mind are willing to pay the going rate for the service they desire.

Will they pay $15 for a coffee? Or will they just keep whining - and demand a government subsidy to keep their Starbucks open?

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