Print Newspapers Continue Circulation Decline

J.J. Jackson* | November 18, 2007

Predictable.

NEW YORK The Audit Bureau of Circulations released circulation numbers for more than 700 daily newspapers this morning for the six-month period ending September 2007. Of the top 25 papers in daily circulation (see chart, separate story), only four showed gains.

For The New York Times, daily circulation fell 4.51% to 1,037,828 and Sunday plunged 7.59% to 1,500,394, at least partly due to a price increase.

Daily circulation at The Washington Post was down 3.2% to 635,087 and Sunday was down 3.9% to 894,428.

Daily circulation at The Boston Globe tumbled 6.6% to 360,695 and Sunday fell about the same, 6.5% to 548,906.

The Wall Street Journal was down 1.53% to 2,011,882 daily but USA Today posted a gain of 1% to 2,293,137.

These declines will continue as more and more people access these papers for free on the internet and search out alternative forms of information apart from the mainstream print media.

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