Perception Versus Reality In Business

J.J. Jackson* | November 29, 2007  |

I was browsing Rasmussen Reports when I came across this article: Index Drops for Fourth Straight Month. In it is made this statement:

”68 percent of owners feel that economic conditions in the U.S. are getting worse, a jump from 59 percent in October and 20 points above November 2006. Twenty percent said national conditions are getting better, while 10 percent said economic conditions are staying the same.”

Hmm. But could this have something to do with this?

“A lot of small businesses still are not taking advantage of the added value of having a Web site,” Rachakonda said. “Our findings show that consumers are more likely to purchase something from a company with a site.”The November Watch poll found that two-thirds of American small businesses do not have Web sites, according to the Discover Small Business Watch monthly poll of 1,000 business owners with five or fewer employees.

This is quite a coincidence huh? About two thirds of small business owners are worried about the economy and about two thirds of small businesses don’t have a website which leads to increased likelihood of customers.

Could it be that the reality is that it is not the economy that is bad, but rather their business model and structure? Could it be that it is just easier to blame something other than themselves?

Business is booming for Land of the Free Studios, Inc. And we’re 100% web based!


Contributor's website: http://www.libertyreborn.com




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