Hotels replacing Bibles with new ‘intimacy kits’

Carolyn Hileman* | November 20, 2007

Filed Under Liberals

‘Sleep with us. Leave the values at home!’

Hotel chains are removing Bibles from guest rooms, replacing them with “intimacy kits” and adding “One Night Stand” packages as well as “romance concierge” personnel to their offerings, according to a new report in Newsweek.

Tens of thousands of Americans are protesting the trend, through an action e-mail alert sponsored by American Family Association.

The Newsweek report by Roya Wolverson suggested a new marketing campaign could be based on the apparent values-less programs that are appearing.

“Marriott spokesman John Wolf says the Bible question [whether to include them in guest rooms] is premature for the new [boutique hotel] venture, which he describes as ‘cutting-edge,’ ‘more urban’ and ‘less values-oriented.’ Now, there’s a marketing slogan no one’s tried yet: ‘Sleep with us. Leave the values at home!’” Wolverson wrote.

Wolverson reported the American Hotel and Lodging Association confirms since 2001 the number of luxury hotels with religious materials in their rooms has dropped by 18 percent, and the Nashville-based Gideons International, which has supplied Bibles for hotel and motel rooms for the last 99 years, isn’t commenting on the trend.

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