Sulzberger and Times Give MoveOn.org Huge Discount

J.J. Jackson* | September 14, 2007

There’s a sale at the New York Times! But only if you are a bunch of wacko, liberal moonbats?

September 13, 2007 — WASHINGTON - The New York Times dramatically slashed its normal rates for a full-page advertisement for MoveOn.org’s ad questioning the integrity of Gen. David Petraeus, the commander of U.S. forces in Iraq.Headlined “Cooking the Books for the White House,” the ad which ran in Monday’s Times says Petraeus is “a military man constantly at war with the facts” and concluded - even before he testified before Congress - that “General Petraeus is likely to become General Betray Us.”

According to Abbe Serphos, director of public relations for the Times, “the open rate for an ad of that size and type is $181,692.”
A spokesman for MoveOn.org confirmed to The Post that the liberal activist group had paid only $65,000 for the ad - a reduction of more than $116,000 from the stated rate.

A Post reporter who called the Times advertising department yesterday without identifying himself was quoted a price of $167,000 for a full-page black-and-white ad on a Monday.

Oh come on! Like you are surprised by this?

I’m wondering … was this because MoveOn.org just doesn’t have the money and the New York Times felt sorry for them. Or was this because no one is paying $167,000 for one ad in a newspaper with declining circulation?

I suspect the former.

One thing I learned selling advertising is if you diddle with the rate card you will piss off the people that paid full rate.

Contributor's website: http://www.libertyreborn.com

*Content posted by a user may not be completely written by that user. Content from another source is cited in either block quotes, with quotes or with a link to the original material. Content from other sites is posted for commentary and news purposes under fair use. Each user is responsible for their own postings and a particular posting should not be construed as being endorsed by this site or it's owner.