Book of Daniel/NBC May Be Victim of Market Forces?

J.J. Jackson* | January 11, 2006 

Filed Under Uncategorized

Three of the five national advertisers that had commercials run during the debut airing of NBC’s controversial “Book of Daniel” will no longer advertise on the program, states the organization leading the protest against the show.

According to the American Family Association, just five advertisers ran spots during the program’s two-hour premier on Friday night ? and at least one of those got bargain-basement rates for the commercials the day before.

“Three of the five companies whose ads placed on the show said they would refrain from future episodes,” said a statement from AFA. “Chattem (Gold Bond, Icy Hot), Combe Inc. (Just For Men) and H&R Block said they would no longer advertise on the program.” - WorldNetDaily

The article also reports that the show received a near fatal 2.7 Nielson rating.

If no one in watching and no advertisers pay to be in the show it will die a horrible but quick death. Time to bring back Cosby!

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